Recently I have really begun to enjoy using the {KeyWord} Insertion variable in my destination URLs on Google. It really allows you to not worry about whatever tracking solution you are using messing up match types, getting those fun and "term=None" issues.  Google has keyword insertion technology on the adtext and URL level.  I know that find it quick has it. I think they use <<Term>>. I have seen it in other places but I cannot recall where right now, anyone know? If so Post and Share!. I know where i have seen it does not have the same resources as YSM. But Yahoo (sigh), oh Yahoo, I frown upon you like when I see my now coke/crack addicted female high school classmates that were once cute and full of life. You were so close, you put the same insertion variable; you know this one {KeyWord:Yahoo Sucks} as an adtext creation option for the new Yahoo Panama interface; But you left this out of the keyword destination URL field. I heard that I can use "OVKEY" but tell me how? All I can find is "turn on the append option" and your in business. Right, but I use Google analytics, so explain how that works with your system, or I use webtrends etc... Yahoo Rep will tell me on the phone " Uh? you can use Yahoo Analytics". Bollocks.